What are Media Vehicles?

Media Vehicles are typically referred to as marketing platforms or vendors; for example, BBC, ELLE Magazine, Radio 1, Facebook, etc.

Media vehicles function as tags, as they are configured specifically to each media type, and are displayed as a drop-down in the sheet view. Media Vehicles can be used to filter and create reports on associated data.

Prefer a quick walkthrough?

Watch our short Academy video on working with media vehicles.

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Naming rules and how vehicles are shared across subsidiaries

Each vehicle name must be unique within its media type, but the scope of that uniqueness depends on where you create the vehicle.

Created at the parent organization (top level): the name must be unique across the parent organization and all of its subsidiaries for that media type. If any subsidiary already has a vehicle with that name in that media type, creation will fail. A vehicle created here becomes available to every subsidiary, which will see it in a separate, read-only section of their Media Vehicles settings labeled Parent organization's vehicles.
Created inside a subsidiary: the name only needs to be unique within that subsidiary and the parent organization for that media type. It does not need to be unique against sibling subsidiaries, so two sibling subsidiaries can each have their own vehicle called, for example, "ABC Radio" under the same media type without conflict. A vehicle created this way stays local to that subsidiary: it is not visible to the parent organization or to sibling subsidiaries, and it cannot be used to set up shared media inventory.

The same vehicle name can be reused across different media types. For example, "ABC" can exist as a vehicle under both Radio and Newspaper in the same organization, and that is not treated as a duplicate.

💡 If you want a vehicle to be usable everywhere and to support shared media inventory, create it at the parent organization. If it truly belongs to just one subsidiary, create it there instead, and be aware it won't be visible to the parent or to sibling subsidiaries.

How names are matched

Matching is not case-sensitive, so "ABC Radio" and "abc radio" are treated as the same name. Leading and trailing spaces are also ignored when checking for duplicates, and are trimmed from the name once it's saved.

If a name already exists

If a name conflicts with the rules above, creation is blocked and you'll see a message like this:

Vehicle ABC Radio already exists

When you add vehicles in bulk through the Add vehicles dialog, any names that already exist in your currently loaded list are skipped automatically rather than raising an error for each one. If every name you entered turns out to be a duplicate, you'll see:

No vehicles created, possibly due to duplicate names

Add a Media Vehicle

To add a Media Vehicle:

Access Settings: Enter Settings in the left-hand menu of your parent account and then select Media Vehicles.
Select a Media type: Click on the drop-down menu and select a media type to which you want to add Media Vehicle(s).
Add a New Media Vehicle: Click on the blue button "Add vehicles" and enter one vehicle name per line. You can add multiple vehicles at once. After that click on the green button 'Create vehicles'.

💡 You can add multiple vehicles at once. Just make sure to start a new row for each new media vehicle.

💡 The Number of Entries indicates how many times a vehicle has been tagged in the sheet view(s).

Edit a Media Vehicle

To edit a media vehicle:

Access Settings: Enter Settings in the left-hand menu of your parent account and then select Media Vehicles.
Select a Media Type: Click on the drop-down menu and select a media type that owns the Media Vehicle(s) you want to edit.
Edit a Media Vehicle: You can edit the name and/or abbreviation. You can also disable a media vehicle meaning it will be neither deleted nor shown in the drop-down menu as an option.

Merge a Media Vehicle

To merge media vehicles:

Access Settings: Enter Settings in the left-hand menu of your parent account and then select Media Vehicles.
Select a Media type: Click on the drop-down menu and select a media type that owns the Media Vehicle(s) you want to edit.
Merge Media Vehicles: Check the small box to the left of each media vehicle you want to be merged, then select what Media vehicle to merge with.

Delete a Media Vehicle

To delete a media vehicle(s):

Access Settings: Enter Settings in the left-hand menu of your parent account and then select Media Vehicles.
Select a Media type: Click on the drop-down menu and select a media type that owns the Media Vehicle(s) you want to edit.
Delete Media Vehicles: Hit the trash icon next to the media vehicle(s) you want to delete.

Can I export my media vehicles list?
Exporting a list of media vehicles is not currently supported in Camphouse. To review your vehicles, go to Settings > Media Vehicles and select a media type from the drop-down.

Media Vehicles